SPORTSFIX APPOINTS CARL KIRCHHOFF AS ITS CEO

Carl Kirchhoff has joined SportsFix, TSA’s latest new venture, a mobile-centric over-the-top (OTT) streaming platform that offers a unique selection of live and recorded sports content across the ASEAN region.

Carl is a well-known Sports and Technology veteran who started his career at Global Sportnet and T.E.A.M. Marketing in Europe, before becoming an entrepreneur in the digital media space. Most recently, Carl was a founder of EverSport, which became a household name for streaming live and recorded content of hundreds of sports content rights holders and distribution partners globally.

Initially as a consultant and advisor to Marcus Luer, Founder and Executive Chairman of SportsFix, Carl was heavily involved in building the platform and successfully launching SportsFix in Malaysia with Celcom/ Axiata within less than 6 months.

Marcus Luer commented “Carl brings an incredible wealth of very relevant experience to SportsFix which he has accumulated across his career. It’s exactly what we were looking for and compliments perfectly the existing experience here at TSA and the local team, which we are building in SportsFix. SportsFix is a game changer for TSA and the industry and has massive potential. We are putting all the necessary parts together to make it successful.”

“Marcus has been an innovator in sports marketing and I am excited to join him in his vision to change the sports media landscape once again with the launch of SportsFix. Sports consumption is changing dramatically and SportsFix is well-positioned to tap into the 700 million user base in the ASEAN region, offering engaging sports content catered towards the fans’ income, consumption and viewing habits,” said Carl Kirchhoff.

SportsFix is owned by SF Media Holdings Sdn Bhd, a subsidiary of TSA (Total Sports Asia), Asia’s global leader in sports content. SportsFix is Asean’s first and only LIVE and VOD sports content OTT platform. SportsFix is streaming popular local, regional and international sports content on its platform and works closely with Telecommunication operators across the region to deliver the content directly to millions of mobile devices. Anytime, anywhere, now everyone can watch their favourite sports. Check out www.sportsfix.tv